December 18, 2020
One of the new headphones' most talked about feature is the price. In the US, the starting price is $550, however, the AirPods Max are famous for more than that. Until now, Apple's lineup has only had AirPods and AirPods Pro as in-ear headphones. The AirPods Max join the existing AirPods family in delivering best in class wireless audio.
According to the press release, "AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design".
The AirPods Max feature a 40-mm Apple-designed dynamic driver that improves the sound of bass, mid-ranges and high-frequency notes. Together with the H1 chips, they serve as the "ears" and "brains" of the headphones.
The back of the earphones is made of anodized aluminium with a matte-finish. Aluminium is durable and lighter than most other materials, which allows the customer to wear the earphones for a longer period of time throughout the day. Aluminium alloys are also anodized to increase corrosion resistance and to allow colouring of the headphones. AirPods Max come in five colors, including gray, silver, blue, green and pink.
Apple recently pledged to be 100% carbon neutral by 2030 for its operations and products worldwide. Aluminium is one of the most sustainable and highly recyclable materials currently available. Apple is actively using aluminium in its products, including in the latest iPhone 12 which will launch in the fall and which was "designed with the environment in mind". All iPhone 12 models come with an aluminium finish, which is perfect for its durability while keeping the smartphone lightweight.