Sustainable pens

In 2019 Nespresso and Caran d'Ache launched a limited edition writing instrument made from recycled coffee capsules.
1 June, 2019
This is not the first time the two companies together attract attention to waste and recycling problems. Last year the first edition of this incredible "sustainable pens" project had a huge success and was even awarded a prestigious Stylographe Trophy in the 'L'Ecriture au Quotidien' category, in recognition of its innovative design and use of recycled aluminium.
This time the classical ballpoint pen made of recycled aluminium coffee capsules is dressed in the same deep green hue of Nespresso's Master Origins India capsules, celebrating one of the most popular coffees from Nespresso's range. The pen's sheen comes from a micro-bead blasting process and electrostatic treatment. The body of the pen is engraved, "Made with recycled Nespresso capsules".

Jean-Marc Duvoisin, CEO of Nespresso, commented: "We're delighted to be partnering once again with Caran d'Ache and bringing consumers this unique object, a true celebration of the infinite recyclability of aluminium. When consumers recycle with Nespresso, their capsule continues its journey. We believe this special collaboration gives coffee lovers something to write home about."

"We are pleased to write the second chapter of this collaboration with Nespresso after the unprecedented success of our first partnership. It is very encouraging to see our consumers positively responding to design innovations founded on sustainable development, a value that Caran d'Ache has held dear since 1915" adds Carole Hubscher, Caran d'Ache's President.

With this second campaign Caran d'Ache and Nespresso one more time are reminding their consumers of the infinite durability of aluminium which can be re-melted and reused numerous times.

"The pen demonstrates how up-cycling can result in the creation of beautiful design objects, giving new value to what was once considered waste," adds Nespresso. "The collaboration aims to encourage coffee-lovers to recycle their used Nespresso capsules by showing them the amazing potential of recycled aluminium."

This sustainable pen is part of Nespresso's Second Life project, launched back in 2016, to promote the recycling of the aluminum coffee capsules, offering evidence of their repurposing in a variety of ways.

"As well as being a ballpoint pen boasting Swiss-Made quality, it is also a powerful message sent to consumers everywhere showing them that their contribution to recycling our capsules is essential in offering them a second life," shares Niels Kuijer, director of Nespresso Switzerland.

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