Era of aluminium

Apple has unveiled its newest iPhone 12 with cutting-edge technologies and aluminium playing their role in making it one of the most advanced smartphones on the market now.
30 October 2020
The newly released iPhone features expansive edge-to-edge Super Retina XDR displays for a more immersive viewing experience, A14 Bionic, the fastest chip in a smartphone and an advanced dual-camera system, which allows the users to make incredible photos both during the day and night.
Apple states that the users will be able to purchase both iPhone 12 and iPhone 12 mini in five aluminum finishes, including blue, green, black, white, and red. However, aluminium is there now only to make the smartphones beautiful and attractive. It also works great for its durability while keeping the smartphone lightweight. The newest 15.5-cm iPhone 12 and 14-cm iPhone 12 mini have been specifically designed to fit all the technology , including 5G, into a delightfully compact size. According to the company's official press release "both models feature a sleek new flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x."
A unique feature for the newest iPhone is an access to 5G – thanks to this technology the smartphone provides the users with improved connection speeds for "faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more."
Photo: Apple
One more important thing about the Apple's new product is that the smartphones correspond to the company's commitment to its sustainable goals. Striving to become net zero across the entire production and business chain by 2030 (including all product life cycles), Apple pays significant attention to the materials used (opting for infinitely recyclable aluminium, for example). According to the press release: "every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral."

"IPhone 12 models were designed with the environment in mind. For the first time, iPhone 12 models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple's MagSafe accessories. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year."

Cover photo: Apple