Making Music the Marley Way

An American company's "one love" is making earth-friendly audio equipment.
7 August, 2017
Detroit has always been known for its soulful Motown sound, but decades later there's a new player in the city's music market.
The House of Marley makes high-end audio gear – turntables, speakers and accessories for all music enthusiasts, although clearly inspired by the reggae sounds of their namesake.

Yet all of the audio gear crafted at the Michigan facility is what Joshua Poulsen, the director of product development, and the company call "mindfully sourced materials." The products all are made from recyclable aluminium, bamboo and other sustainably sourced woods, organic cotton and other choices that reflect the House of Marley's sustainability commitment. That's also consistent in the product design, so that power consumption, battery life and energy considerations are just as eco-friendly.
"The House of Marley is unique to a lot of other brands not only because of the materials we use but how we apply them on the product," says Poulsen. "We use materials for their sustainable properties and their aesthetic qualities, but their acoustical and mechanical properties as well."

Aluminium is the choice for the turntable platters, the housings on House of Marley headphones, and ear cups. The company notes the reduced global mining and the energy savings associated with the metal. It's also found in the Chant Mini BT portable audio system, a Bluetooth-enabled speaker for picnics, parties and other places where music needs to be portable. The Chant Mini BT looks like a small 6-inch drum, made with bamboo and REWIND™ fabric. That's a blend of 40 percent recycled PET plastics, 30 percent reclaimed hemp and 30 percent reclaimed cotton. The speakers, small enough to fit in your hand, boast six hours of playing time before charging, a USB charging cable and other features.
Image: FknFamous
Across the entire line, House of Marley products are meant to be as aesthetically beautiful as they are ecofriendly. The Buffalo Soldier wireless headphones, for example, integrate Forest Stewardship Council® certified woods into a design the company describes as "organic meets modern." As with the Little Bird earbuds and the Liberate headphones, most of the Marley products are named for songs or references that relate to the life of late musician Bob Marley and his global reach and cultural influence.

"Our products tie back to Bob Marley's ethos of planet and people to create a sustainable environment," explains Poulsen. "The goal really is to design something that is useful that is making a difference by helping the environment and planet and through our philanthropic actions we're giving back and feel that the consumer is giving back as well."
That giving is directed in a few different ways. As a socially responsible enterprise, House of Marley has planted at least 25,000 trees through the One Tree Planted organization founded by Matt Hill. A portion of the proceeds from every sale of sustainably produced House of Marley audio equipment goes toward reforestation. Naturally, the company also has partnered with Marley family philanthropic causes.

Yet the House of Marley company's first priority is making high-quality and custom-tuned products that meet their audio standards. The commitment to materials in everything from the aluminium turntable platters to the recycled paper used for packaging is the means to that end – and one they believe makes music the Marley way.
Banner image: Notey