The cornerstone for Alusonic was laid in 2007, when professional bass player Andrea Pollice had a pivotal encounter with Lanfranco "Penny" Veronelli. Veronelli was an Italian craftsman who built aluminium Precision bodies for bass guitars. Pollice, on the hunt for a new instrument, asked Veronelli to build him a guitar body while he sought out other parts herself.

After the new bass guitar was complete, he describes his experience with it as such:

After his successful experience with the custom aluminium body, Pollice sought Veronelli out two years later to discuss making aluminium instruments as a joint venture. Sadly, by that point, "Penny" had passed away. Picking up the torch he left behind, he followed in Veronelli's footsteps and founded his own company, creating handmade bass guitars and using his own musical knowledge to customize them for his clients.

The aluminium instruments he creates through Alusonic produce a sound distinct from traditional bass guitars made out of wood. As Pollice describes them: "One of the best characteristics is the frequency range, which is much more extensive than wood. The bassist can finally obtain an incredible, massive and powerful low end, with well balanced and natural middle frequencies rich in growl and a crystalline sound. [The] aluminium body gives an incredible attack and an endless sustain."

In addition to its impact on the sound produced, using aluminium for guitars presents a range of advantages for both Alusonic and its customers. The anticorodal and ergal alloys Pollice uses are light, rigid, and completely recyclable, making the trademark instruments environmentally friendly as well as unique.

As orders to Alusonic are highly customizable, customers have a range of options in selecting their preferred materials for different parts of the instrument; the Alusonic S-Special, for example, gives buyers the option of a guitar neck made out of either hard maple or a hybrid of maple and carbon fiber, while the bridge can be made out of either brass or ergal alloy (based on sound preference).

To ensure the guitars meet the needs of the musicians playing them, Pollice will listen to customers' recordings and performances to gain a complete understanding of the sound they are trying to create. Although the company is a small one, social media has helped Pollice form close working relationships with a number of highly-touted musicians, including Max Gazzè and Skunk Anansie's Cass Lewis (who has an Alusonic bass guitar named after him).

Of course, Pollice does not expect his small shop and its signature aluminium instruments to compete with wooden counterparts worldwide. Instead, he offers straightforward advice to those considering whether to take the plunge and try a new material.

So far as material choices are concerned, however, Pollice is clear: "In my opinion, the aluminium is the best material to build an electric instrument in the 21th century."